quote, queen

Before you send a quote, have you anything to say?

By on February 14, 2017

A meaningless quote is a no use to me – so why do PR companies insist on sending them? I can see the mechanics, but it really doesn’t work. Here’s the theory. PR company notes that, say, the Queen is opening a new National Cyber Security Centre in the UK. Rather than call journalists who may be Read More...



Alternatives to alternative facts

By on January 23, 2017

If you’re interested in the media then you’ll have read by now about the absurd claim by the new administration in the White House that Donald Trump’s inauguration had more people attending than any other in history. Worse, you will have heard his counselor Kellyanne Conway claiming that this was just an “alternative fact“. As Read More...




Media training

What’s changed in communications for 2017?

By on January 3, 2017

Communications is something on which I coach people – and it may have changed irrevocably during 2016. Let’s look at the evidence. The standard media training mantra is that you should bridge into your topic, away from others that cause controversy, and make your message known. You don’t criticise the competition, you tread carefully and ensure Read More...




journalism, marketing

Marketing and journalism are different – tell your clients!

By on November 22, 2016

Journalism has to be independent or else it’s marketing. That’s the theory anyway. In practice things are changing, but are they doing so for the better? In media training sessions I sometimes get asked why journalists won’t let an interviewee change their quotes. The reasons are many: by asking to check quotes you’re hinting that we Read More...


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