journalism, marketing

Marketing and journalism are different – tell your clients!

By on November 22, 2016

Journalism has to be independent or else it’s marketing. That’s the theory anyway. In practice things are changing, but are they doing so for the better? In media training sessions I sometimes get asked why journalists won’t let an interviewee change their quotes. The reasons are many: by asking to check quotes you’re hinting that we Read More...

media training, whiteboard room

Five things good media training won’t do

By on November 18, 2016

Media training is something I enjoy doing. Helping people shape the message they want to get into the press, broadcast or online media and offering the tools to make this message heard is a great thing. Generally. Occasionally, though, I’m asked odd stuff. Media training has its ethics Sometimes the odd stuff I’m asked veers into Read More...


Donald Trump, story, storytelling

Donald Trump can tell a story – can you?

By on November 14, 2016

This is not a political blog so I am not going to comment on whether or not Donald Trump winning the US election was a good idea. His ability to tell a story, however, was instrumental in the victory and speakers and media interviewees can learn a great deal from it. On the surface he Read More...


bored, sammy

Mistakes to avoid when you’re speaking

By on November 1, 2016

I’ve done a fair bit of MC-ing just lately and most of the speakers have been very good. One or two, however, have made some crushing errors and the audience has ended up rather like my cat, Sammy, who you can see above. (Ace photographer, me). So, since it’s a load more fun picking holes than Read More...




writing articles, write

Write an article: size matters

By on September 6, 2016

What do you do if an editor asks you to write a 600 word article? I’m talking to the entrepreneur and PR side of the writing industry, by the way. Journalists will damned well write 600 words and make sure they’re the right length. A lot of magazines to which I contribute prefer to have Read More...



journalism, reportage, balance

What is journalistic balance?

By on August 5, 2016

Balance is an issue that often comes up in my media training sessions. Will the journalist be biased, I’m asked, and is there anything that can be done about it? I tend to tell them it’s complicated. I’m honestly not dodging the issue. In the UK at least, broadcasters are charged with reporting things impartially – here’s Read More...


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