Theresa May, election, argument, trousers

Media training: in business or in politics, don’t knock the competition

By on June 9, 2017

This is not a political blog but there are two areas I would like to highlight about the general election. Reassuringly, standard practice is right in both cases. The first, as the headline suggests, is that slating the competition never works well. Today we wake up to a general election result in which there will Read More...



pitch, pitching, phone

Don’t pitch me a client, pitch me a headline

By on May 19, 2017

I led two masterclasses on pitching yesterday, at a PR company I won’t disclose because my clients are always confidential. One thing became apparent during the session: everyone wanted to pitch their client to me. Which sounds perfectly logical. But it’s not. One of the delegates came out with something like this: “Hi, I’m calling with Read More...




webinar, bored

How do you keep a webinar lively?

By on April 27, 2017

Media training yesterday, a lively event, and one of the delegates asked me how he should make his webinars lively. He found them difficult because there was no immediate comeback from the audience. I agree; I’ve sat through a number of them and am presenting one to fully launch my online media training course, currently Read More...



interview, media training

Free pre-interview checklist

By on April 20, 2017

Psst…want a free checklist of things to do before a media interview? It’s here: Media Interview Checklist And yes, it’s on the Henshall Centre website, so of course it’s there to attract people to the online media training course I’ve blogged about and to which this page of this site is dedicated. But it’s a useful guide Read More...


LinkedIn Auto Publish Powered By : XYZScripts.com