writing articles, write

Write an article: size matters

By on September 6, 2016

What do you do if an editor asks you to write a 600 word article? I’m talking to the entrepreneur and PR side of the writing industry, by the way. Journalists will damned well write 600 words and make sure they’re the right length. A lot of magazines to which I contribute prefer to have Read More...


journalism, reportage, balance

What is journalistic balance?

By on August 5, 2016

Balance is an issue that often comes up in my media training sessions. Will the journalist be biased, I’m asked, and is there anything that can be done about it? I tend to tell them it’s complicated. I’m honestly not dodging the issue. In the UK at least, broadcasters are charged with reporting things impartially – here’s Read More...


celebrity, interview, video

Working with video and celebrities

By on August 3, 2016

I interviewed Olympian athlete Sally Gunnell a fortnight ago for Xero, the accounting company – it’s a corporate gig so there’s no surprise in being uncredited and out of vision. Here’s one of the resulting videos: All good stuff. So I thought it might be worth sharing some insights on working a) on video and Read More...


Hillary Clinton, soundbite, media training

The perfect soundbite and why you need one

By on July 29, 2016

I’ve never liked the term “soundbite”. They can look artificial and frankly calculated, and as a method it can be out of date. Think about Tony Blair and his “Education, education, education” or “Tough on crime, tough on the causes of crime”. With hindsight, did that let someone into power without the substance and judgment Read More...



interview, coacching

How do you introduce someone in a podcast interview?

By on July 18, 2016

I train people to interview others as well as to be interviewed themselves (generally not the same people, you understand). Something that’s changed over the last few years is that journalists are presenting their own interviews as podcasts. There are some things they could do to improve the result without much hard work. For a Read More...


andrea leadsom, interview

Andrea Leadsom interview: watch what you say

By on July 11, 2016

An interview is a great thing for a business or politician as long as the basic rules are understood. My media training is designed to help people understand them and make the most of the opportunity. I don’t train politicians. I assume they’ll know loads about the process. This is why the interview from Andrea Leadsom, Read More...


broadcasting, broadcast interview, dress code, apparel. interview

Broadcast interview: A word on dress code

By on July 8, 2016

A while ago I watched a public speaking competition. All of the contestants were excellent but one speaker stood out, not because she was better than the rest but because unfortunately she was wearing clanky jewellery with a lapel microphone (also known as a lavalier). You could hear her clearly enough but the clunk, clunk, Read More...


media training, microphone, ken clarke

Was Ken Clarke’s gaffe an accident?

By on July 6, 2016

The standard advice in media training sessions is to ensure that the microphone is switched off. We all remember prime minister Gordon Brown calling that woman a bigot. The older readers among you probably recall prime minister John Major suggesting a lot of his cabinet were “bastards”. Then yesterday this happened: Ken Clarke, former chancellor of Read More...


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