Katie Hopkins: publicity master?

This week, a group of students at Brunel University first stood up and turned their backs on, then walked out on former candidate on “The Apprentice” and now columnist Katy Hopkins.

Hopkins has built herself quite a reputation. She is right wing and has made numerous controversial comments about refugees, women, overweight people…I could go on. She behaved pretty badly during “The Apprentice”, trying to plot the downfall of a couple of the candidates. And failing.

She is also a master at publicising herself and making a great deal out of what appears simply to be a particular outlook on life.

If I were here I’d be thanking those students at the moment. Look at what it’s done for her. She would have been unlikely to get into the Guardian and the Independent without their actions, these papers are not her spiritual home. She would also not have had the ammunition to launch an attack on universities and freedom of speech in her Daily Mail column, in which she has some justification for accusing the students of having closed minds and not researching other speakers with the same diligence. There’s an important lesson about handing people the moral high ground in there.

How do you solve a problem like Katie

It’s an old difficulty: how do you efficiently protest against someone without drawing attention to their views? There are a number of ways, and the students in this instance blew most of them.

First, you ignore the speaker. Just don’t invite them to speak and they won’t force themselves on you.

Second, if your uni or other organisation has invited them to speak and you object, don’t go. An empty or poorly-attended hall is not a news story.

Third, if you do turn up and want to object, give the speaker a chance to make his or her point first. Whatever objections you have, walking out before he or she has spoken is always going to look unreasonable. Putting a film of it on YouTube is going to hit the papers – Hopkins can probably charge a larger fee as a result of the last couple of days’ notoriety.

What Katie should do next

On the other hand, you might be the Katie figure rather than the listener in this case. If I were advising her or someone like her, I’d suggest:

  • Turn up to anything to which you’re invited and get a friendly colleague along with a camcorder, DSLR, phone with good video recording or something like that. Get any protest on disk.
  • Stay calm and be reasonable. Don’t allow yourself to look flustered. It’s your right to express an opinion in a democracy and the fact that I wouldn’t vote for you/buy your newspaper/whatever takes nothing away from that right.
  • If there’s a walkout, make it a bigger news story than it is – as indeed Hopkins appears to have done. Wait and see whether someone uploads their own footage for sharing, and use the copy you’ve made only if they fail to do so – so it doesn’t look like self-publicity.

I hold no brief for Katy Hopkins. The audience, however, has handed her an incredible win. I suspect this wasn’t their intention.

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