Alternatives to alternative facts

By on January 23, 2017

If you’re interested in the media then you’ll have read by now about the absurd claim by the new administration in the White House that Donald Trump’s inauguration had more people attending than any other in history. Worse, you will have heard his counselor Kellyanne Conway claiming that this was just an “alternative fact“. As Read More...




Media training

What’s changed in communications for 2017?

By on January 3, 2017

Communications is something on which I coach people – and it may have changed irrevocably during 2016. Let’s look at the evidence. The standard media training mantra is that you should bridge into your topic, away from others that cause controversy, and make your message known. You don’t criticise the competition, you tread carefully and ensure Read More...




journalism, marketing

Marketing and journalism are different – tell your clients!

By on November 22, 2016

Journalism has to be independent or else it’s marketing. That’s the theory anyway. In practice things are changing, but are they doing so for the better? In media training sessions I sometimes get asked why journalists won’t let an interviewee change their quotes. The reasons are many: by asking to check quotes you’re hinting that we Read More...


media training, whiteboard room

Five things good media training won’t do

By on November 18, 2016

Media training is something I enjoy doing. Helping people shape the message they want to get into the press, broadcast or online media and offering the tools to make this message heard is a great thing. Generally. Occasionally, though, I’m asked odd stuff. Media training has its ethics Sometimes the odd stuff I’m asked veers into Read More...


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