house style, interview, media training

You won’t change our style

By on March 11, 2015

I had a great afternoon media training yesterday for a client who will remain nameless (nothing untoward happened but I always keep clients confidential unless they give me express permission to do otherwise). I love offering this training because something different crops up in every session, and in this instance it was someone objecting to Read More...


Join an association

By on March 4, 2015

One of the best moves I’ve made in many years as a freelance (22 to be exact almost to the month) is to join an association, In my case it was the Professional Speaking Association, of which I am a Fellow. It could probably be anything for you, but that’s the one I went for. Read More...




Car crash interview

Natalie Bennett’s car crash interview

By on February 25, 2015

Sometimes when someone gets something wrong you have some sympathy. Sometimes you may not, and when someone is seriously of the opinion that they should form part of the next Government, you might feel like giving them a little less leeway. This is the position in which Green Party leader Natalie Bennett found herself yesterday Read More...



You’re telling me too much

By on February 23, 2015

I once media trained a company and started by asking them what the company did (I always do my homework but wanted to see how they’d handle it in their own words). They paused and started with “well, that’s a difficult question…” and took me on a verbal tour of the business’ history. This is Read More...


How did Miliband repeat himself like this?

By on February 20, 2015

Have a look at the video above. It’s only a couple of minutes long. It’s Labour Party leader Ed Miliband, repeating himself and making the same point over and over again. I show this to media training candidates and ask them what’s going on. Sometimes they respond: Miliband is an idiot. So let’s leave party politics Read More...


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