You’re telling me too much

By on February 23, 2015

I once media trained a company and started by asking them what the company did (I always do my homework but wanted to see how they’d handle it in their own words). They paused and started with “well, that’s a difficult question…” and took me on a verbal tour of the business’ history. This is Read More...


How did Miliband repeat himself like this?

By on February 20, 2015

Have a look at the video above. It’s only a couple of minutes long. It’s Labour Party leader Ed Miliband, repeating himself and making the same point over and over again. I show this to media training candidates and ask them what’s going on. Sometimes they respond: Miliband is an idiot. So let’s leave party politics Read More...




Newspapers pitching public relations

Watch where you’re pitching

By on February 16, 2015

So last week I get this pitch – it’s an infographic about…actually it wouldn’t be fair to identify the person who sent it, it’s just an infographic and it concerns a technology issue. The covering note says the PR executive thought it might work for my blog. Nice though it would be to think that this Read More...


Fact check, media training, interviews

No you can’t check my copy

By on February 12, 2015

A major bugbear for a lot of journalists, which comes up often in my media training sessions, is that people want to check what we’ve written before it appears in print. They then get quite puzzled when the answer is a polite but firm “no”. There are a number of reasons journalists won’t and shouldn’t Read More...



Paying to be published

Don’t pay to be published

By on February 10, 2015

I’m not planning to use this space to rant often, I promise, but I’ve just seen this news story and it’s made my blood boil. Put simply, a newspaper group in South London appears to be charging students to have their work published online so they build up a portfolio. Here’s the link to the Read More...



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