Donald Trump, story, storytelling

Donald Trump can tell a story – can you?

By on November 14, 2016

This is not a political blog so I am not going to comment on whether or not Donald Trump winning the US election was a good idea. His ability to tell a story, however, was instrumental in the victory and speakers and media interviewees can learn a great deal from it. On the surface he Read More...


bored, sammy

Mistakes to avoid when you’re speaking

By on November 1, 2016

I’ve done a fair bit of MC-ing just lately and most of the speakers have been very good. One or two, however, have made some crushing errors and the audience has ended up rather like my cat, Sammy, who you can see above. (Ace photographer, me). So, since it’s a load more fun picking holes than Read More...



writing articles, write

Write an article: size matters

By on September 6, 2016

What do you do if an editor asks you to write a 600 word article? I’m talking to the entrepreneur and PR side of the writing industry, by the way. Journalists will damned well write 600 words and make sure they’re the right length. A lot of magazines to which I contribute prefer to have Read More...



journalism, reportage, balance

What is journalistic balance?

By on August 5, 2016

Balance is an issue that often comes up in my media training sessions. Will the journalist be biased, I’m asked, and is there anything that can be done about it? I tend to tell them it’s complicated. I’m honestly not dodging the issue. In the UK at least, broadcasters are charged with reporting things impartially – here’s Read More...


celebrity, interview, video

Working with video and celebrities

By on August 3, 2016

I interviewed Olympian athlete Sally Gunnell a fortnight ago for Xero, the accounting company – it’s a corporate gig so there’s no surprise in being uncredited and out of vision. Here’s one of the resulting videos: All good stuff. So I thought it might be worth sharing some insights on working a) on video and Read More...


Hillary Clinton, soundbite, media training

The perfect soundbite and why you need one

By on July 29, 2016

I’ve never liked the term “soundbite”. They can look artificial and frankly calculated, and as a method it can be out of date. Think about Tony Blair and his “Education, education, education” or “Tough on crime, tough on the causes of crime”. With hindsight, did that let someone into power without the substance and judgment Read More...



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