online media training

Online interview course goes live

By on April 4, 2017

I’m very excited today because my online media training course has just gone live. It’s a preview version at this stage. There’s a new page on this website devoted to it but just to summarise, it’s aimed at: People who want media training but may not have the budget to get me in person (but Read More...


targeting, question marks

Will my readers really be interested?

By on March 24, 2017

Targeting matters if you’re trying to get a journalist or blogger’s attention. Several times this week alone I’ve had pitches that start off “I’ve enjoyed your writing” and then continue with “your readers will be interested in my/my client’s viewpoint/product…” In principle this should be excellent. The sender has thought through who my readers are, Read More...


George Osborne, editor

An open letter to George Osborne of the Evening Standard

By on March 17, 2017

Dear Mr. George Osborne, Many congratulations on your new position editing the Evening Standard, one of the free newspapers in London. It’s going to be an exciting ride for you – if you’re allowed to do it properly. There are a few issues you’ll need to look out for. First, let’s clear one thing up; you Read More...



quote, queen

Before you send a quote, have you anything to say?

By on February 14, 2017

A meaningless quote is a no use to me – so why do PR companies insist on sending them? I can see the mechanics, but it really doesn’t work. Here’s the theory. PR company notes that, say, the Queen is opening a new National Cyber Security Centre in the UK. Rather than call journalists who may be Read More...




Alternatives to alternative facts

By on January 23, 2017

If you’re interested in the media then you’ll have read by now about the absurd claim by the new administration in the White House that Donald Trump’s inauguration had more people attending than any other in history. Worse, you will have heard his counselor Kellyanne Conway claiming that this was just an “alternative fact“. As Read More...



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