What’s the most important thing an MC can bring to your event? Humour? Some sort of spark? There’s actually something a lot more important.
Years of experience tell me that if the speakers are any good, my most important duty is to bring the event in on time. I found this particularly at an event at which I MC’d last week, on contact centres. One of the panels had to be scrapped because two people didn’t show up. If they hadn’t already seen the agenda, the audience would never have known.
Here are a few tips for making an event run to time:
- Have an emergency speech in your back pocket. Last week I knew one of the other speakers would be highly knowledgeable so we stretched his Q and A session and also had a longer lunch break to cover the absence of the panel; the audience went away happy.
- Brief speakers in advance so that they understand they mustn’t overrun. Years ago I was speaking at a conference and the guy before me went 15 minutes over time, just before lunch. He even said “I know I’m over time but this is important”. Not to the audience it isn’t, matey. They have expectations and they are much more important than us in a conference. I cut a bit out of my own presentation, we finished on time and the audience and organisers were pleased.
- Also brief the MC. I was once speaking at a very swish restaurant where the fish starters were going to be served at 1.00 precisely. I had my timings carefully mapped out and the MC, in fact the MD of my client, decided to get everyone in the room to introduce themselves. This took 40 minutes. I did what I could and invited the staff to serve while I was speaking but they were reluctant; talk on the way out wasn’t about my scintillating speech but about how surprising it was that such an establishment would serve such dried-up fish. Seriously, ruin people’s lunch and they’ll remember it a lot longer than they remember your messages.
- My speaker friend Graham Jones once advised me that the speakers and MC were less important than the coffee. This isn’t 100 per cent right but we’re certainly less important than the networking opportunities, which is why a lot of people bother to turn up to our events at all. Respect those breaks at all costs and you should be fine.
After all that, by all means put the humour, the spark, whatever you want to call it, into your presentation or MC-ing. Just don’t forget the people you’re there for and what they need from you.
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