Journalism is not part of your content strategy

By on April 7, 2016

I had a discussion with a contact the other day. He wanted to place some journalism as a precursor to doing something commercial with a publication. Seen from the marketing position only it looks reasonable enough. Magazines and websites are mostly commercial enterprises and will form part of your content strategy. Only…that’s not how journalism Read More...


Tip Sheet: Before the media interview

By on March 18, 2016

Let’s assume you’ve done the tricky part and attracted the attention of the media. Whether local or national, you now need to prepare for the interview. Don’t assume you’ll get to see all the questions in advance (depending on what you might say, we don’t actually know all of them yet). It’s a free country Read More...


did you read the brief?

Media mistakes 7: I’ll take as much time as I want

By on February 16, 2016

I was listening to the Today programme on BBC Radio 4 the other day and it happened again – one of the interviewees came out with “Let me finish my answer”. I’ve had this, too, and it’s easy to assume journalists are being rude if they’re trying to hurry you along. So here’s the news: Read More...


Media mistakes 6: Don’t write the headline

By on February 1, 2016

I’ve been editing supplements and articles for clients again and one of the corporate contributors has been late. This often happens so it’s just as well I lied through my teeth about the real deadline (experienced editors will know this is essential when dealing with non-journalists who have no reason to be accustomed to deadlines). The writer Read More...


IN DEFENCE OF THE PRESS RELEASE |

By on January 21, 2016

I’ve been taking part in a Facebook discussion on whether the press release is dead as a useful thing. My answer is generally “no” and a lot of my views are duplicated in this excellent blog from the Comms Dept: via IN DEFENCE OF THE PRESS RELEASE |. The problem is that there are some Read More...


press release media relations media training

Media mistakes 4: house style and advertorials

By on January 18, 2016

I edit a couple of publications, one regularly (Professional Outsourcing Magazine) and I’m one of a group of people editing supplements for the New Statesman. Sometimes we have external contributions from people, occasionally in the form of “advertorials” in the New Statesman (although we don’t carry those in Professional Outsourcing). I enjoy both positions and Read More...


Media mistakes 3: It’s a good idea to answer at length

By on January 8, 2016

One of the frustrations I often face as a journalist is that people answer my questions as thoroughly as they can. I’ve just got off the phone with a guy I’m covering for the New Statesman; he was genuinely interesting and had a lot to say and I’m going to share as much as possible Read More...


How do you write a news story?

By on January 7, 2016

I currently write for the New Statesman – here’s a recent supplement I edited – the Guardian, and edit Professional Outsourcing Magazine, just entering my third year, as well as a lot of freelance writing. One of the things I found most difficult when I started up as a full-time journalist was news writing. I Read More...


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