journalism, marketing

Marketing and journalism are different – tell your clients!

By on November 22, 2016

Journalism has to be independent or else it’s marketing. That’s the theory anyway. In practice things are changing, but are they doing so for the better? In media training sessions I sometimes get asked why journalists won’t let an interviewee change their quotes. The reasons are many: by asking to check quotes you’re hinting that we Read More...


journalism, reportage, balance

What is journalistic balance?

By on August 5, 2016

Balance is an issue that often comes up in my media training sessions. Will the journalist be biased, I’m asked, and is there anything that can be done about it? I tend to tell them it’s complicated. I’m honestly not dodging the issue. In the UK at least, broadcasters are charged with reporting things impartially – here’s Read More...

andrea leadsom, interview

Andrea Leadsom interview: watch what you say

By on July 11, 2016

An interview is a great thing for a business or politician as long as the basic rules are understood. My media training is designed to help people understand them and make the most of the opportunity. I don’t train politicians. I assume they’ll know loads about the process. This is why the interview from Andrea Leadsom, Read More...



Cameron turns a drama into a crisis

By on April 11, 2016

The current turmoil surrounding UK prime minister David Cameron, including five different announcements about his tax affairs over the last seven days and culminating in the release of his tax return details, is a masterclass in how not to do media relations. The root of the story is simpler than the hype might have you Read More...


Journalism is not part of your content strategy

By on April 7, 2016

I had a discussion with a contact the other day. He wanted to place some journalism as a precursor to doing something commercial with a publication. Seen from the marketing position only it looks reasonable enough. Magazines and websites are mostly commercial enterprises and will form part of your content strategy. Only…that’s not how journalism Read More...


Five things not to say to editors

By on March 30, 2016

What should you never say to an editor if he or she is commissioning you? I’ve been involved in setting up a new website for the New Statesman this month, editing numerous supplements for them and also editing Professional Outsourcing Magazine for more than a couple of years. It strikes me that there are still some Read More...


Tip Sheet: Before the media interview

By on March 18, 2016

Let’s assume you’ve done the tricky part and attracted the attention of the media. Whether local or national, you now need to prepare for the interview. Don’t assume you’ll get to see all the questions in advance (depending on what you might say, we don’t actually know all of them yet). It’s a free country Read More...


New Day

Do we need a new newspaper?

By on February 23, 2016

Photo Trinity Mirror Two significant things have happened lately in the newspaper world and I think they’re more related than people have assumed. First, the Independent has decided to start publishing online only. Second, we’re expecting the first issue of a new paper, the New Day, in less than a week. So what’s going on? Read More...


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