pitch, pitching, phone

Don’t pitch me a client, pitch me a headline

By on May 19, 2017

I led two masterclasses on pitching yesterday, at a PR company I won’t disclose because my clients are always confidential. One thing became apparent during the session: everyone wanted to pitch their client to me. Which sounds perfectly logical. But it’s not. One of the delegates came out with something like this: “Hi, I’m calling with Read More...



interview, media training

Free pre-interview checklist

By on April 20, 2017

Psst…want a free checklist of things to do before a media interview? It’s here: Media Interview Checklist And yes, it’s on the Henshall Centre website, so of course it’s there to attract people to the online media training course I’ve blogged about and to which this page of this site is dedicated. But it’s a useful guide Read More...


Theresa May, election, argument, trousers

General election lessons: watch what you’ve said

By on April 18, 2017

This isn’t a political blog so I’m not going to comment on the wisdom or otherwise of calling an election right now (there will be no definitive verdict on that until 9 June, no matter what the pundits say). However, from a communications perspective there is much to learn. If you’re going to stand up Read More...





online media training

Online interview course goes live

By on April 4, 2017

I’m very excited today because my online media training course has just gone live. It’s a preview version at this stage. There’s a new page on this website devoted to it but just to summarise, it’s aimed at: People who want media training but may not have the budget to get me in person (but Read More...



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