Do you need a “hook”?

By on August 28, 2015

When I was learning journalism I was always told that a feature, news story or anything else needed a hook. It absolutely had to have something for the reader to hang it on – a reason for them to read on. Mostly this meant some sort of topicality. Lately this has changed. I still see journalists Read More...

Klout, social media

How much does your Klout matter?

By on June 8, 2015

That’s not a typo in the headline – I’ve been looking at my Klout rating and wondering not what to do to improve it – my score of 76 is apparently respectable – but whether it matters. I opened the website today and it congratulated me on the subjects on which it considered me an expert, including Read More...

Social Media – there’s no escape

By on January 28, 2015

Tomorrow I’m going onto Jonathan Lampon‘s breakfast show on BBC Radio Leicester. I’ll be on sometime after 10, discussing social media and politics – there’s an election coming, you know, I have a feeling I’m being asked on as a social media expert – I’ve written a couple of books on the subject and, spoken on Read More...

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