broadcasting, broadcast interview, dress code, apparel. interview

Broadcast interview: A word on dress code

By on July 8, 2016

A while ago I watched a public speaking competition. All of the contestants were excellent but one speaker stood out, not because she was better than the rest but because unfortunately she was wearing clanky jewellery with a lapel microphone (also known as a lavalier). You could hear her clearly enough but the clunk, clunk, Read More...

broadcast, radio

Broadcast: always acknowledge the question

By on May 13, 2016

One of the techniques I teach in media training sessions is bridging from one subject to another, and this is particularly important in broadcast interviews. It’s a three-phase process, you acknowledge the question, you bridge to your chosen subject and continue – acknowledge, bridge, continue, a, b, c. Ideally you then return to the question Read More...

broadcast, radio

Media mistakes 8: The interview won’t be on your terms

By on February 25, 2016

Press interviews can go wrong for a number of reasons. One I’ve seen often is that the interviewee believes that by stating what they want to be interviewed about, they can stop the journalist asking difficult questions or straying into other areas. I heard an interview on BBC Radio 4’s “Today” programme once in which Read More...

Music, media training

Listen and win

By on June 3, 2015

I had a very pleasant dinner last night hosted by Xero Accounting and Shine Communications. Afterwards I remembered an incident with Shine, in which the PR executive managed to get an entire page article placed in the Guardian through me. She did it not by pitching massively hard but by listening. Read More...

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