journalism, marketing

Marketing and journalism are different – tell your clients!

By on November 22, 2016

Journalism has to be independent or else it’s marketing. That’s the theory anyway. In practice things are changing, but are they doing so for the better? In media training sessions I sometimes get asked why journalists won’t let an interviewee change their quotes. The reasons are many: by asking to check quotes you’re hinting that we Read More...

writing articles, write

Write an article: size matters

By on September 6, 2016

What do you do if an editor asks you to write a 600 word article? I’m talking to the entrepreneur and PR side of the writing industry, by the way. Journalists will damned well write 600 words and make sure they’re the right length. A lot of magazines to which I contribute prefer to have Read More...

Writing, writing tips, writing myths

Five grammar and writing myths

By on May 23, 2016

You’ll have learned a lot about putting pen to paper at school but there are a lot of grammar and writing myths around. It’s useful to get some of these out of the way before they start impeding you in your business writing. A good, useful rule is one that helps your work remain comprehensible. This Read More...

writing tips

Writing tips 1: don’t overcomplicate it

By on April 26, 2016

When I train people on corporate writing, either independently or with the Henshall Centre, there can be a tendency for delegates to overcomplicate things. Ideally corporate writing, and indeed journalism, needs to be as accessible as possible. The best thing to do therefore is to keep it simple. One way of managing this is by Read More...

Five things not to say to editors

By on March 30, 2016

What should you never say to an editor if he or she is commissioning you? I’ve been involved in setting up a new website for the New Statesman this month, editing numerous supplements for them and also editing Professional Outsourcing Magazine for more than a couple of years. It strikes me that there are still some Read More...

How to write an advertorial

By on February 9, 2016

I’ve been editing a few supplements carrying advertorials recently – I did some for the New Statesman last year, you can click here to see an example (the ones with the green flashes on the top are the advertorials). I’m delighted to say that most of the writers “get it” – just a couple don’t. Read More...

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