Newspapers pitching public relations

Watch where you’re pitching

By on February 16, 2015

So last week I get this pitch – it’s an infographic about…actually it wouldn’t be fair to identify the person who sent it, it’s just an infographic and it concerns a technology issue. The covering note says the PR executive thought it might work for my blog. Nice though it would be to think that this Read More...

Fact check, media training, interviews

No you can’t check my copy

By on February 12, 2015

A major bugbear for a lot of journalists, which comes up often in my media training sessions, is that people want to check what we’ve written before it appears in print. They then get quite puzzled when the answer is a polite but firm “no”. There are a number of reasons journalists won’t and shouldn’t Read More...

Paying to be published

Don’t pay to be published

By on February 10, 2015

I’m not planning to use this space to rant often, I promise, but I’ve just seen this news story and it’s made my blood boil. Put simply, a newspaper group in South London appears to be charging students to have their work published online so they build up a portfolio. Here’s the link to the Read More...

If you’re in something, be in it

By on February 5, 2015

Just time for a quickie today. I spent yesterday evening in Poland on the jury of the CEE Shared Services and Outsourcing event (for people who don’t know, among my freelance work is the editorship of Professional Outsourcing Magazine). Many of the entries were well written and explained their case clearly. Which is why one or Read More...

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