online media training

Online interview course goes live

By on April 4, 2017

I’m very excited today because my online media training course has just gone live. It’s a preview version at this stage. There’s a new page on this website devoted to it but just to summarise, it’s aimed at: People who want media training but may not have the budget to get me in person (but Read More...


How to match PR writing to journalists’ work

By on April 10, 2015

People often ask me  how “PR writing” differs from other writing. At base, it doesn’t; both disciplines aim to tell a story as effectively as possible. PR writers simply have to adjust their work to match a journalist’s writing process rather than their end product. For both journalism and PR, understanding how the audience want Read More...


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