journalism, marketing

Marketing and journalism are different – tell your clients!

By on November 22, 2016

Journalism has to be independent or else it’s marketing. That’s the theory anyway. In practice things are changing, but are they doing so for the better? In media training¬†sessions I sometimes get asked why journalists won’t let an interviewee change their quotes. The reasons are many: by asking to check quotes you’re hinting that we Read More...


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