Tag Archives: interview practice

Is there a reason you can’t answer my interview question?

A while ago I did an interview a guy who’d sold his company. He had every reason to be very pleased with himself. Having started a small software operation he had, his PR people told me later, gone off on a world cruise, bought a yacht, you name it.

I asked, not unreasonably, whether all of the staff would be moving over to the new owner. “There may,” he answered very stiffly, “be some duplication and so not everybody will find a role. We will try to look after everybody.”

Given a company acquisition, and bearing in mind he was a business owner rather than a social enterprise, I thought that was a fair answer. So I asked: will you be staying on with the company? “There may,” he answered very stiffly, “be some duplication and so not everybody will find a role. We will try to look after everybody.”

I tried again. How many of the staff will be moving over, I asked? “There may,” he answered, as if you hadn’t already guessed, “be some duplication and so not everybody will find a role. We will try to look after everybody.”

No need to avoid an easy question

Now, in my media training sessions and indeed my online offering I offer techniques to people who need to get around a difficult or impossible question. This wasn’t one of those, though.

The techniques are relatively simple, and if you can’t answer a question then saying “I’m unable to answer that question” is, believe it or not, a perfectly good solution. It may be due to stock exchange rules, it may be because of client or staff confidentiality, there can be a number of reasons. Just tell me – you don’t work for me, I should accept it.

But don’t make it difficult for yourself. Apparently once I’d left the room this particular guy got quite a rollicking from his PR people, who felt they spent enough time protecting him from genuinely awkward questions. They didn’t have time to protect him from harmless, straightforward ones as well.

There isn’t always an agenda. The journalist isn’t out to get you and not every question is loaded with traps. If you can answer a question in an interview straightforwardly and harmlessly, just do it.

Do you need help engaging with the media? I can help with coaching – fill in the form below or email me.

Online interview course goes live

I’m very excited today because my online media training course has just gone live. It’s a preview version at this stage. There’s a new page on this website devoted to it but just to summarise, it’s aimed at:

  • People who want media training but may not have the budget to get me in person (but you can book personal interview practice over the phone);
  • People who want to learn to prepare interviews but who learn better in bite-sized chunks
  • Clients who can’t spare the time for a full-blown media training session or who can’t co-ordinate diaries internally for a group due to other people’s commitments
  • People who want to learn about media tips and how to make the most of an interview and who prefer to learn on devices

It’s formatted as a “build your own journey” thing, so you decide where you’re going to go and what you’re going to do. There are video clips, sample interviews and analysis, downloads, text-based hints and tips and the opportunity to schedule telephone interview practice if you would like it.

I did this in conjunction with the Henshall Centre, whose owner Liton Ali and I are pretty excited about this. There is a special price while we’re in preview mode – once we launch properly there’s likely to be a substantial increase.

We hope you’ll enjoy what we’ve done!