online media training

Online interview course goes live

By on April 4, 2017

I’m very excited today because my online media training course has just gone live. It’s a preview version at this stage. There’s a new page on this website devoted to it but just to summarise, it’s aimed at: People who want media training but may not have the budget to get me in person (but Read More...


Hillary Clinton, soundbite, media training

The perfect soundbite and why you need one

By on July 29, 2016

I’ve never liked the term “soundbite”. They can look artificial and frankly calculated, and as a method it can be out of date. Think about Tony Blair and his “Education, education, education” or “Tough on crime, tough on the causes of crime”. With hindsight, did that let someone into power without the substance and judgment Read More...

interview, coacching

How do you introduce someone in a podcast interview?

By on July 18, 2016

I train people to interview others as well as to be interviewed themselves (generally not the same people, you understand). Something that’s changed over the last few years is that journalists are presenting their own interviews as podcasts. There are some things they could do to improve the result without much hard work. For a Read More...


andrea leadsom, interview

Andrea Leadsom interview: watch what you say

By on July 11, 2016

An interview is a great thing for a business or politician as long as the basic rules are understood. My media training is designed to help people understand them and make the most of the opportunity. I don’t train politicians. I assume they’ll know loads about the process. This is why the interview from Andrea Leadsom, Read More...


broadcast, microphone, media tips

Broadcast interview tips: Get your message in early

By on June 14, 2016

My media training offering covers a number of elements, including developing your message and broadcast training. One thing that comes up often is: if you’re being interviewed on screen or on audio, how quickly should you introduce your prepared messages? The answer is “flaming quickly”. The reason isn’t that you want to sound like a politician Read More...




Cameron turns a drama into a crisis

By on April 11, 2016

The current turmoil surrounding UK prime minister David Cameron, including five different announcements about his tax affairs over the last seven days and culminating in the release of his tax return details, is a masterclass in how not to do media relations. The root of the story is simpler than the hype might have you Read More...


Don’t say this to journalists

By on April 4, 2016

Last week I looked at things not to say to editors. Suppose you’re an interviewee rather than a writer: what would be my top five things not to say? In no particular order I’d recommend against the following; No comment. Even if you genuinely have nothing to say, this sounds evasive and as if you’re Read More...


Tip Sheet: Before the media interview

By on March 18, 2016

Let’s assume you’ve done the tricky part and attracted the attention of the media. Whether local or national, you now need to prepare for the interview. Don’t assume you’ll get to see all the questions in advance (depending on what you might say, we don’t actually know all of them yet). It’s a free country Read More...


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