Donald Trump, story, storytelling

Donald Trump can tell a story – can you?

By on November 14, 2016

This is not a political blog so I am not going to comment on whether or not Donald Trump winning the US election was a good idea. His ability to tell a story, however, was instrumental in the victory and speakers and media interviewees can learn a great deal from it. On the surface he Read More...

interview, coacching

How do you introduce someone in a podcast interview?

By on July 18, 2016

I train people to interview others as well as to be interviewed themselves (generally not the same people, you understand). Something that’s changed over the last few years is that journalists are presenting their own interviews as podcasts. There are some things they could do to improve the result without much hard work. For a Read More...




Cameron turns a drama into a crisis

By on April 11, 2016

The current turmoil surrounding UK prime minister David Cameron, including five different announcements about his tax affairs over the last seven days and culminating in the release of his tax return details, is a masterclass in how not to do media relations. The root of the story is simpler than the hype might have you Read More...


Don’t say this to journalists

By on April 4, 2016

Last week I looked at things not to say to editors. Suppose you’re an interviewee rather than a writer: what would be my top five things not to say? In no particular order I’d recommend against the following; No comment. Even if you genuinely have nothing to say, this sounds evasive and as if you’re Read More...


Tip Sheet: Before the media interview

By on March 18, 2016

Let’s assume you’ve done the tricky part and attracted the attention of the media. Whether local or national, you now need to prepare for the interview. Don’t assume you’ll get to see all the questions in advance (depending on what you might say, we don’t actually know all of them yet). It’s a free country Read More...


Media mistakes 9: (Most) Journalists aren’t trying to trap you

By on March 1, 2016

Why did you hire me for media training? That’s a question I ask every training delegate I come across and the most common answer is that they want to avoid the traps journalists will lay. They’ve done interviews before and they weren’t sure of the journalist’s agenda or what he or she was up to. Read More...


broadcast, radio

Media mistakes 8: The interview won’t be on your terms

By on February 25, 2016

Press interviews can go wrong for a number of reasons. One I’ve seen often is that the interviewee believes that by stating what they want to be interviewed about, they can stop the journalist asking difficult questions or straying into other areas. I heard an interview on BBC Radio 4’s “Today” programme once in which Read More...


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