Media training

What’s changed in communications for 2017?

By on January 3, 2017

Communications is something on which I coach people – and it may have changed irrevocably during 2016. Let’s look at the evidence. The standard media training¬†mantra is that you should bridge into your topic, away from others that cause controversy, and make your message known. You don’t criticise the competition, you tread carefully and ensure Read More...


Do you actually need the press? Jeremy Corbyn thinks not

By on September 14, 2015

Here’s a controversial thought: your business may not actually need the press. Those of you who haven’t been living under a rock will have noticed the UK Labour Party has a new leader. Here he is being asked questions about his choice of shadow cabinet in which nearly all of the top places have gone Read More...

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