journalism, marketing

Marketing and journalism are different – tell your clients!

By on November 22, 2016

Journalism has to be independent or else it’s marketing. That’s the theory anyway. In practice things are changing, but are they doing so for the better? In media training sessions I sometimes get asked why journalists won’t let an interviewee change their quotes. The reasons are many: by asking to check quotes you’re hinting that we Read More...

journalism, reportage, balance

What is journalistic balance?

By on August 5, 2016

Balance is an issue that often comes up in my media training sessions. Will the journalist be biased, I’m asked, and is there anything that can be done about it? I tend to tell them it’s complicated. I’m honestly not dodging the issue. In the UK at least, broadcasters are charged with reporting things impartially – here’s Read More...

Journalism is not part of your content strategy

By on April 7, 2016

I had a discussion with a contact the other day. He wanted to place some journalism as a precursor to doing something commercial with a publication. Seen from the marketing position only it looks reasonable enough. Magazines and websites are mostly commercial enterprises and will form part of your content strategy. Only…that’s not how journalism Read More...

Don’t say this to journalists

By on April 4, 2016

Last week I looked at things not to say to editors. Suppose you’re an interviewee rather than a writer: what would be my top five things not to say? In no particular order I’d recommend against the following; No comment. Even if you genuinely have nothing to say, this sounds evasive and as if you’re Read More...

Tip Sheet: Before the media interview

By on March 18, 2016

Let’s assume you’ve done the tricky part and attracted the attention of the media. Whether local or national, you now need to prepare for the interview. Don’t assume you’ll get to see all the questions in advance (depending on what you might say, we don’t actually know all of them yet). It’s a free country Read More...

Media mistakes 10: Your media trainer won’t write about you

By on March 10, 2016

“I would never hire a media trainer who didn’t guarantee to write about my client immediately afterwards, I wouldn’t be doing my job.” This was the dismissal I had a few years ago from a formerly trusted contact who’d seemed interested in using my services. It was wrong on so many levels. I don’t come Read More...

Media mistakes 9: (Most) Journalists aren’t trying to trap you

By on March 1, 2016

Why did you hire me for media training? That’s a question I ask every training delegate I come across and the most common answer is that they want to avoid the traps journalists will lay. They’ve done interviews before and they weren’t sure of the journalist’s agenda or what he or she was up to. Read More...

broadcast, radio

Media mistakes 8: The interview won’t be on your terms

By on February 25, 2016

Press interviews can go wrong for a number of reasons. One I’ve seen often is that the interviewee believes that by stating what they want to be interviewed about, they can stop the journalist asking difficult questions or straying into other areas. I heard an interview on BBC Radio 4’s “Today” programme once in which Read More...

New Day

Do we need a new newspaper?

By on February 23, 2016

Photo Trinity Mirror Two significant things have happened lately in the newspaper world and I think they’re more related than people have assumed. First, the Independent has decided to start publishing online only. Second, we’re expecting the first issue of a new paper, the New Day, in less than a week. So what’s going on? Read More...

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