Media mistakes 9: (Most) Journalists aren’t trying to trap you

By on March 1, 2016

Why did you hire me for media training? That’s a question I ask every training delegate I come across and the most common answer is that they want to avoid the traps journalists will lay. They’ve done interviews before and they weren’t sure of the journalist’s agenda or what he or she was up to. Read More...

Do journalists and PR people have to “believe”?

By on January 28, 2016

Someone asked me a question on Quora, the social “question and answer” media network, recently. They were in PR and they had been asked to represent a politician whose views they found abhorrent. What, they asked, should they do? A number of people also tagged in the question responded. Be true to yourself, some said, Read More...


IN DEFENCE OF THE PRESS RELEASE |

By on January 21, 2016

I’ve been taking part in a Facebook discussion on whether the press release is dead as a useful thing. My answer is generally “no” and a lot of my views are duplicated in this excellent blog from the Comms Dept: via IN DEFENCE OF THE PRESS RELEASE |. The problem is that there are some Read More...



Media mistakes 3: It’s a good idea to answer at length

By on January 8, 2016

One of the frustrations I often face as a journalist is that people answer my questions as thoroughly as they can. I’ve just got off the phone with a guy I’m covering for the New Statesman; he was genuinely interesting and had a lot to say and I’m going to share as much as possible Read More...


Is body language important?

By on November 26, 2015

Media training candidates sometimes ask me whether body language matters. Some candidates (and more problematically their PR advisors) think there are fixed rules. My only rules are as follows: first, try to watch yourself on video. Second, don’t get too hung up on what you see. Try not to look like Thunderbirds A couple of Read More...





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