Media training

What’s changed in communications for 2017?

By on January 3, 2017

Communications is something on which I coach people – and it may have changed irrevocably during 2016. Let’s look at the evidence. The standard media training mantra is that you should bridge into your topic, away from others that cause controversy, and make your message known. You don’t criticise the competition, you tread carefully and ensure Read More...

media training, whiteboard room

Five things good media training won’t do

By on November 18, 2016

Media training is something I enjoy doing. Helping people shape the message they want to get into the press, broadcast or online media and offering the tools to make this message heard is a great thing. Generally. Occasionally, though, I’m asked odd stuff. Media training has its ethics Sometimes the odd stuff I’m asked veers into Read More...

bored, sammy

When is it right to say nothing?

By on February 24, 2016

In the past I’ve blogged about how saying ‘no comment’ is a bad option. There are times, however, when saying nothing is a good idea. Occasions on which I advise media training delegates to say nothing include: When you don’t know the answer to something: Seriously, some people will waffle terribly rather than say they Read More...

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