interview, media training

Free pre-interview checklist

By on April 20, 2017

Psst…want a free checklist of things to do before a media interview? It’s here: Media Interview Checklist And yes, it’s on the Henshall Centre website, so of course it’s there to attract people to the online media training course I’ve blogged about and to which this page of this site is dedicated. But it’s a useful guide Read More...


Media training

What’s changed in communications for 2017?

By on January 3, 2017

Communications is something on which I coach people – and it may have changed irrevocably during 2016. Let’s look at the evidence. The standard media training mantra is that you should bridge into your topic, away from others that cause controversy, and make your message known. You don’t criticise the competition, you tread carefully and ensure Read More...

media training, whiteboard room

Five things good media training won’t do

By on November 18, 2016

Media training is something I enjoy doing. Helping people shape the message they want to get into the press, broadcast or online media and offering the tools to make this message heard is a great thing. Generally. Occasionally, though, I’m asked odd stuff. Media training has its ethics Sometimes the odd stuff I’m asked veers into Read More...


Donald Trump, story, storytelling

Donald Trump can tell a story – can you?

By on November 14, 2016

This is not a political blog so I am not going to comment on whether or not Donald Trump winning the US election was a good idea. His ability to tell a story, however, was instrumental in the victory and speakers and media interviewees can learn a great deal from it. On the surface he Read More...



andrea leadsom, interview

Andrea Leadsom interview: watch what you say

By on July 11, 2016

An interview is a great thing for a business or politician as long as the basic rules are understood. My media training is designed to help people understand them and make the most of the opportunity. I don’t train politicians. I assume they’ll know loads about the process. This is why the interview from Andrea Leadsom, Read More...


broadcasting, broadcast interview, dress code, apparel. interview

Broadcast interview: A word on dress code

By on July 8, 2016

A while ago I watched a public speaking competition. All of the contestants were excellent but one speaker stood out, not because she was better than the rest but because unfortunately she was wearing clanky jewellery with a lapel microphone (also known as a lavalier). You could hear her clearly enough but the clunk, clunk, Read More...


Cameron turns a drama into a crisis

By on April 11, 2016

The current turmoil surrounding UK prime minister David Cameron, including five different announcements about his tax affairs over the last seven days and culminating in the release of his tax return details, is a masterclass in how not to do media relations. The root of the story is simpler than the hype might have you Read More...


Journalism is not part of your content strategy

By on April 7, 2016

I had a discussion with a contact the other day. He wanted to place some journalism as a precursor to doing something commercial with a publication. Seen from the marketing position only it looks reasonable enough. Magazines and websites are mostly commercial enterprises and will form part of your content strategy. Only…that’s not how journalism Read More...


Don’t say this to journalists

By on April 4, 2016

Last week I looked at things not to say to editors. Suppose you’re an interviewee rather than a writer: what would be my top five things not to say? In no particular order I’d recommend against the following; No comment. Even if you genuinely have nothing to say, this sounds evasive and as if you’re Read More...


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