targeting, question marks

Will my readers really be interested?

By on March 24, 2017

Targeting matters if you’re trying to get a journalist or blogger’s attention. Several times this week alone I’ve had pitches that start off “I’ve enjoyed your writing” and then continue with “your readers will be interested in my/my client’s viewpoint/product…” In principle this should be excellent. The sender has thought through who my readers are, Read More...


house style, interview, media training

You won’t change our style

By on March 11, 2015

I had a great afternoon media training yesterday for a client who will remain nameless (nothing untoward happened but I always keep clients confidential unless they give me express permission to do otherwise). I love offering this training because something different crops up in every session, and in this instance it was someone objecting to Read More...


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