pitch, pitching, phone

Don’t pitch me a client, pitch me a headline

By on May 19, 2017

I led two masterclasses on pitching yesterday, at a PR company I won’t disclose because my clients are always confidential. One thing became apparent during the session: everyone wanted to pitch their client to me. Which sounds perfectly logical. But it’s not. One of the delegates came out with something like this: “Hi, I’m calling with Read More...



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