pitch, pitching, phone

Don’t pitch me a client, pitch me a headline

By on May 19, 2017

I led two masterclasses on pitching yesterday, at a PR company I won’t disclose because my clients are always confidential. One thing became apparent during the session: everyone wanted to pitch their client to me. Which sounds perfectly logical. But it’s not. One of the delegates came out with something like this: “Hi, I’m calling with Read More...





Newspapers pitching public relations

Watch where you’re pitching

By on February 16, 2015

So last week I get this pitch – it’s an infographic about…actually it wouldn’t be fair to identify the person who sent it, it’s just an infographic and it concerns a technology issue. The covering note says the PR executive thought it might work for my blog. Nice though it would be to think that this Read More...


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