I train people to interview others as well as to be interviewed themselves (generally not the same people, you understand). Something that’s changed over the last few years is that journalists are presenting their own interviews as podcasts. There are some things they could do to improve the result without much hard work.
For a start, if you’re marketing it as a podcast, consider publicising it as a radio show instead. Depending on your market you might well find some of your target listeners are put off by “podcast”, believing they need some sort of technical skill in order to hear it. They don’t care about whether it actually reaches them over radio waves; tell them it’s a radio show and they’ll get it.
Heeeere’s Guy! Start an interview strongly
I listened to a pretty good one the other day. The content was terrific. A lively interviewee and the interviewer knew when to shut up and let her speak (maybe a little too much for my tastes but he or she – I’m not disclosing identities – was perfectly clear that the guest was the star). That put it in the top niche of podcasts already as quite a number are ego exercises for the presenter, and I speak as someone who ran his own a few years back!
However, in this instance the presenter was too self-effacing. You wouldn’t have known their name from the show they put on, it was straight into “with me is…” and then bang, on with the interview. Always start off by introducing yourself.
Introduce the interviewee
The guest introduction was also low-key. The beginning of a show is always the attention-grabber, so here are a few pointers:
- Don’t announce the name immediately. I’ve introduced people on stage before and their agents have sent me intros that begin “NAME is an Olympic athlete, who has scaled Kilimanjaro, tunnelled underneath Everest and played the lead role in Bugs Bunny the Musical for 15 years.” I always leave the name until last, so it’s “My guest today is an Olympic athlete, who has scaled (etc…) – a warm welcome to NAME GOES HERE”. You’re actually building up to something with an intro like this.
- Ask your guest or their agent how they like to be introduced. Your idea of their professional highlights may not be theirs. And do make sure you introduce them. You might think it goes without saying that everyone will know who they are. You’d be surprised at the number of people who may not.
- Raise your voice, in tone if not in volume, when you get to the interviewee’s name. It signals to the audience that someone good is about to speak, and that you’re excited about it. If you’re presenting live, they’ll know it’s time to applaud.
Interviewing isn’t as easy as it looks. You need to know when to shut up, when to probe a bit, when to interrupt and also to manage the timings. Get off to a strong start, though, and you’ll at least have their attention.
Do you need help with interviewing techniques? Contact me and we’ll talk. If you want to know more about how I can add value introducing people and generally MC-ing your corporate event, check my speaker and MC page.