pitch, pitching, phone

Don’t pitch me a client, pitch me a headline

By on May 19, 2017

I led two masterclasses on pitching yesterday, at a PR company I won’t disclose because my clients are always confidential. One thing became apparent during the session: everyone wanted to pitch their client to me. Which sounds perfectly logical. But it’s not. One of the delegates came out with something like this: “Hi, I’m calling with Read More...



Media mistakes 3: It’s a good idea to answer at length

By on January 8, 2016

One of the frustrations I often face as a journalist is that people answer my questions as thoroughly as they can. I’ve just got off the phone with a guy I’m covering for the New Statesman; he was genuinely interesting and had a lot to say and I’m going to share as much as possible Read More...


How do you write a news story?

By on January 7, 2016

I currently write for the New Statesman – here’s a recent supplement I edited – the Guardian, and edit Professional Outsourcing Magazine, just entering my third year, as well as a lot of freelance writing. One of the things I found most difficult when I started up as a full-time journalist was news writing. I Read More...


Magazines: what’s the deal?

By on July 29, 2015

I edit a magazine, Professional Outsourcing. I also edit, from time to time, supplements for the New Statesman. These share something in common: we very frequently use contributions from people whose day job isn’t journalism. And I’m guilty of forgetting, from time to time, that not everybody is going to know the “rules”. So in Read More...


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