targeting, question marks

Will my readers really be interested?

By on March 24, 2017

Targeting matters if you’re trying to get a journalist or blogger’s attention. Several times this week alone I’ve had pitches that start off “I’ve enjoyed your writing” and then continue with “your readers will be interested in my/my client’s viewpoint/product…” In principle this should be excellent. The sender has thought through who my readers are, Read More...

quote, queen

Before you send a quote, have you anything to say?

By on February 14, 2017

A meaningless quote is a no use to me – so why do PR companies insist on sending them? I can see the mechanics, but it really doesn’t work. Here’s the theory. PR company notes that, say, the Queen is opening a new National Cyber Security Centre in the UK. Rather than call journalists who may be Read More...


By on January 21, 2016

I’ve been taking part in a Facebook discussion on whether the press release is dead as a useful thing. My answer is generally “no” and a lot of my views are duplicated in this excellent blog from the Comms Dept: via IN DEFENCE OF THE PRESS RELEASE |. The problem is that there are some Read More...

did you read the brief?

Don’t let me ask this question

By on January 5, 2016

When I’m writing something for the press there’s a question I ask myself after every paragraph. That question is: “Why am I telling them this?” If I can’t answer that question then I abandon the paragraph and start again. Frankly if I can’t see the point of a section of an article I can’t expect Read More...

Katie Hopkins: publicity master?

By on November 27, 2015

This week, a group of students at Brunel University first stood up and turned their backs on, then walked out on former candidate on “The Apprentice” and now columnist Katy Hopkins. Hopkins has built herself quite a reputation. She is right wing and has made numerous controversial comments about refugees, women, overweight people…I could go Read More...

press release media relations media training

What does a journalist look for in a press release?

By on September 2, 2015

I’m picking up a fair bit of work training people in public relations to write at the moment, so I thought it might be worth talking about press releases. I get a lot of them and some are fatally flawed – but rather than criticise (there are plenty of blogs that will offer critiques if Read More...

Do you need a “hook”?

By on August 28, 2015

When I was learning journalism I was always told that a feature, news story or anything else needed a hook. It absolutely had to have something for the reader to hang it on – a reason for them to read on. Mostly this meant some sort of topicality. Lately this has changed. I still see journalists Read More...

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